China 2020

Chinese society is plagued by many problems that have a direct impact on its current and future business and political environment-worker rights, product safety, Internet freedom, and the rule of law. Drawing on knowledge gained through personal interviews, documentary sources, and almost two decades of visits to China, Michael A. Santoro offers a clear-eyed view of the various internal forces-such as regionalism, corruption, and growing inequality-that will determine the direction and pace of economic, social, and political change. Of special interest is Santoro's assessment of the role of multinational corporations in fostering or undermining social and political progress. Santoro offers a fresh and innovative way of thinking about two questions that have preoccupied Western observers for decades. What will be the effect of economic reform and prosperity on political reform? How can companies operate with moral integrity and ethics in China? In China 2020, Santoro unifies these hitherto separate questions and demonstrates that moral integrity (or lack of it) by Western business will have a profound impact on whether economic privatization and growth usher in greater democracy and respect for human rights.

China 2020 also offers a novel vision of China's future economic and political development. Santoro rejects the conventional view that China will muddle through the next decade with incremental social and political changes. Instead he argues that China will follow one or two widely divergent potential outcomes. It might continue to progress steadily toward greater prosperity, democracy, and respect for human rights, but it is also highly likely that China will instead fall backward economically and into an ever more authoritarian regime. The next decade will be one of the most important in the history of China, and, owing to China's global impact, the history of the modern world. China 2020 describes various tectonic social and political battles going on within China. The outcomes of these struggles will depend on a number of powerful indigenous forces as well as the decisions and actions of individual Chinese citizens. Santoro strongly believes that Western businesses can-and should-influence these developments.

Michael A. Santoro is Associate Professor of Business Ethics at the Rutgers Business School. He is the author of Profits and Principles: Global Capitalism and Human Rights in China, also from Cornell.

In Santoro's path-breaking book, his declaration that 'Westerm business is on the wrong side of history' is just one of the more startling observations and factual revelations which await his readers. Written at a time of flux in China's commercial and political relations with the international community, it is extraordinarily prescient and well-timed.... This is a book for the intelligent public, for businessmen, government officials and scholars. In its easy, fluent yet forensically argued prose, it has an appealingly economical and graphic style. It is also the product of considerable foresight, wisdom and China expertise. It represents both a practical and theoretical contribution to the field of business and ethics.