4. Promoting a Park to "Excel Yellowstone": Publicity and Public Relations

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. List of Illustrations ix
4. Preface xiii
5. Prologue. A "Fabulous Corner of the World": An Introduction to Big Bend 1
6. 1. The Campaign for Texas' First National Park 17
7. 2. Texas Politics and the Park Movement, 1935–1944 31
8. 3. A Park for the People from the People: Land Acquisition at Big Bend 45
9. 4. Promoting a Park to "Excel Yellowstone": Publicity and Public Relations 53
10. 5. From Dude Ranches to Haciendas: A Half-Century of Planning 70
11. 6. The "Predator Incubator" and Other Controversies: Managing Natural Resources 85
12. 7. "The Ultimate 'Tex-Mex Project'": Companion Parks on the Rio Grande 102
13. 8. Life and Work in a Desert Wilderness: Visitor and Employee Experiences 121
14. Epilogue. Big Bend at Fifty: Into the Twenty-first Century 141
15. Notes 147
16. Bibliography 175
17. Index 187