IV. The Sponsor's Medium: Light's Diamond Jubilee and the Campaign for the Peaceful Atom

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. I. Introduction: Hollywood in the Home 1
5. II. Thwarted Ambitions in the Studio Era 22
6. III. Escape from the Studio System: Independent Producers and Television 46
7. IV. The Sponsor's Medium: Light's Diamond Jubilee and the Campaign for the Peaceful Atom 70
8. V. David O. Selznick and the Making of Light's Diamond Jubilee 101
9. VI. Disneyland 133
10. VII. Origins of Warner Bros. Television 156
11. VIII. Negotiating the Television Text: Warner Bros. Presents 191
12. IX. Reviving the Studio System at Warner Bros. Television 216
13. X. The Pathology of Mass Production 255
14. XI. Epilogue 288
15. Notes 293
16. Bibliography 327
17. Index 337