The Southwest Conference and the Business of College Athletics

Chapters in this book

1. Frontmatter i
2. Contents v
3. Foreword vii
4. Introduction xi
5. Note on the Interviews xiii
6. Growing Up 1
7. Early Days of Football 9
8. Becoming a Football Coach 13
9. Coming to Texas 17
10. Coaching at Texas: The Early Years 21
11. Recruiting 31
12. Racial Integration 33
13. Player Preparation 47
14. The Wishbone 54
15. Lyndon Johnson, Mance Lipscomb, and JFK 63
16. Willie 72
17. Tragedies 83
18. ”Climbing Is a Thrill. Maintaining Is a Bitch.” 84
19. Bear Bryant 87
20. Retirement 90
21. Politics 97
22. The Southwest Conference and the Business of College Athletics 98
23. Public Service 109
24. Freeport-McMoRan, Jim Bob Moffett, and Barton Springs 113
25. Catching the Cheaters 119
26. Mike Campbell 122
27. After Royal 124
28. Fred Steinmark 127
29. Remembering Katy 133