Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction 1
5. 1 Folklore as a Networked Economy: Or, How a Recently-Invented- but- Traditional Artifact Reveals the Way Folkloric Production Has Always Worked 26
6. 2 Branding Unibroue: Selling Québécois Folklore through Beer 47
7. 3 Market Forces and Marketplace Economics at the Smithsonian Folklife Festival 72
8. 4 The Sweet Spot: An Epistemological Approach to the Economics of Sugarmaking in Vermont 92
9. 5 Where the Creel Boats Go: The Politics of Sustainable Fisheries in a Small Orkney Community 109
10. 6 The Economics of Curation and Representation: Dialogues in the Commemorative Landscape of Portsmouth, Ohio 129
11. 7 An Ordered Mess: Folk Narratives and Practices in a Chinese Hui Muslim Market 155
12. 8 Art/Work: Precarious Encounters and Vernacular Economic Remedies 174
13. 9 From Vision to Implementation: Clashing Values of Economic Idealism and Solvency in Twin Oaks Community, 1967–1979 194
14. 10 “Why the Sea Is Salty”: Folktales as Sources of Grassroots Economics 214
15. 11 What Would Hermes Do? A Jungian Perspective on the Trickster and Business Ethics 234
16. 12 Folk Economies and the Artisan Workshop 252
17. 13 Consuming Authenticities: An Economics of Folklorists 271
18. About the Authors 293
19. Index 297