4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death

Viviana A. Rotman Zelizer

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4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death

Viviana A. Rotman Zelizer

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This chapter is in the book Morals and Markets. the Development of Life Insurance in the United States

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Zelizer, Viviana A. Rotman. "4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death". Morals and Markets. the Development of Life Insurance in the United States, New York Chichester, West Sussex: Columbia University Press, 1979, pp. 41-66. https://doi.org/10.7312/zeli92046-006

Zelizer, V. (1979). 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death. In Morals and Markets. the Development of Life Insurance in the United States (pp. 41-66). New York Chichester, West Sussex: Columbia University Press. https://doi.org/10.7312/zeli92046-006

Zelizer, V. 1979. 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death. Morals and Markets. the Development of Life Insurance in the United States. New York Chichester, West Sussex: Columbia University Press, pp. 41-66. https://doi.org/10.7312/zeli92046-006

Zelizer, Viviana A. Rotman. "4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death" In Morals and Markets. the Development of Life Insurance in the United States, 41-66. New York Chichester, West Sussex: Columbia University Press, 1979. https://doi.org/10.7312/zeli92046-006

Zelizer V. 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death. In: Morals and Markets. the Development of Life Insurance in the United States. New York Chichester, West Sussex: Columbia University Press; 1979. p.41-66. https://doi.org/10.7312/zeli92046-006

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Chapters in this book

Frontmatter I
Contents VII
Acknowledgments IX
Introduction XI
1. Historical and Economic Background 1
2. The Persistent Puzzle 9
3. A Comparative Perspective 27
4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 41
5. Life, Chance, and Destiny 67
6. Marketing Life: Moral Persuasion and Business Enterprise 91
7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 119
Conclusions 149
Notes 155
Selected Bibliography 183
Index 201

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https://doi.org/10.7312/zeli92046-006

Chapters in this book

Frontmatter I
Contents VII
Acknowledgments IX
Introduction XI
1. Historical and Economic Background 1
2. The Persistent Puzzle 9
3. A Comparative Perspective 27
4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 41
5. Life, Chance, and Destiny 67
6. Marketing Life: Moral Persuasion and Business Enterprise 91
7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 119
Conclusions 149
Notes 155
Selected Bibliography 183
Index 201

4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death

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