4. Those Pesky Counterfactuals

Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. 1. Overview of Relentless Monetization 1
5. 2. Translating Mission Into Mission-Relevant Outcomes 17
6. 3. Basics of Monetizing Outcomes 30
7. 4. Those Pesky Counterfactuals 44
8. 5. The Meaning of Present Discounted Values 53
9. 6. Examples of Metrics by Outcome 57
10. 7. Examples of Metrics by Grant: Multi-Outcome Interventions 67
11. 8. Completing the Analytical Traverse: Small-Bore Benefit/Cost Analysis 76
12. 9. Key Generalities: Q&A 86
13. 10. Six Purposes 95
14. 11. Prominent Metrics Systems 99
15. 12. Reflections on Risk 110
16. 13. Conclusion 128
17. Appendix A 131
18. Appendix B 134
19. Appendix C 143
20. Notes 147
21. Index 153