Nick Seaver, author of Computing Taste: Algorithms and the Makers of Music Recommendation:
This prehistory of algorithmic culture steps back from the relentless novelty of much writing about computing, helping us realize that algorithms, culture, and the relationship between them are stranger and older than we might have thought.

Tarleton Gillespie, author of Custodians of the Internet: Platforms, Content Moderation and the Hidden Decisions That Shape Social Media:
Masterful and fascinating. Each chapter, grappling with a keyword and uncovering its fraught construction, took me somewhere I didn’t expect to go. This is the book we need to advance the study of algorithms as part of the history of culture.

Anne Balsamo, author of Designing Culture: The Technological Imagination at Work:
Ted Striphas writes engagingly about the history of the entanglement of the concepts of “culture” and “algorithm” by rethinking the cultural work of the humble keyword. This is the book—and the histories—we need to help us understand what is at stake in the prevailing articulation of culture, technology, and power.

Charles R. Acland, author of American Blockbuster: Movies, Technology, and Wonder:
Algorithmic Culture Before the Internet tackles a too-often neglected aspect of our computer world: the cultural dimensions of algorithmic certainty. Ted Striphas shifts our critical gaze away from the supposed historically and technologically unique features of digital mechanisms to construct a sweeping tale of terminology, logic, and instrumentality. He has written an essential study that is by equal measure surprising, convincing, and engaging.