The Digital Transformation Playbook

This well-written work presents applications and techniques that would serve well company managers and students of business.

Bill Duggan, author, Strategic Intuition: The Creative Spark in Human Achievement:
Millions of business executives at all levels are puzzled by how to adapt to the digital world. This book makes the 'solution' to the puzzle quite accessible.

Bernd Schmitt, author of The Changing Face of the Asian Consumer:
Rogers explains the changes at the heart of the digital revolution. More importantly, he shows us that change is possible and how any business, no matter its age or industry, can adapt to grow for the future.

Russell Dubner, president and CEO, Edelman U.S.:
Rogers expertly captures the moment we're in—the swiftly changing business landscape brought on by the digital revolution—and gives practical guidance for the decisions every business must make if they want to stay relevant.

Rita McGrath, author of The End of Competitive Advantage:
Every so often, a book comes along that takes a subject that is mysterious and complex and drills down to its essential essence. Think of David Rogers's The Digital Transformation Playbook as your secret weapon for getting ahead of the extremely disruptive innovations transforming business at a breathtaking speed. You can't afford not to know this stuff!

Sree Sreenivasan, Chief Digital Office, The Metropolitan Museum of Art:
Everyone talks about digital transformation, but here's your chance to truly do it well. David Rogers provides a roadmap that every executive should read. If you're not part of the transformation of your business, it will just happen without you. Read this book and get started!

Neil Blumenthal, cofounder and co-CEO, Warby Parker:
In this indispensable (and highly readable) guide, Rogers shares what we can learn from today's greatest digital innovators. Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don't start a business without it.

Bob Garfield, cohost of NPR's On the Media:
Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.