2. Harness Customer Networks

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. 1. The Five Domains of Digital Transformation 1
5. 2. Harness Customer Networks 19
6. 3. Build Platforms, Not Just Products 50
7. 4. Turn Data Into Assets 89
8. 5. Innovate by Rapid Experimentation 123
9. 6. Adapt Your Value Proposition 165
10. 7. Mastering Disruptive Business Models 194
11. Conclusion 239
12. Self-Assessment: Are You Ready for Digital Transformation? 243
13. More Tools for Strategic Planning 247
14. Notes 249
15. Index 261
16. About the Author 277