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The Digital Transformation Playbook
This chapter is in the book The Digital Transformation Playbook
© 2016 Columbia University Press

© 2016 Columbia University Press

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Preface ix
  4. 1. The Five Domains of Digital Transformation 1
  5. 2. Harness Customer Networks 19
  6. 3. Build Platforms, Not Just Products 50
  7. 4. Turn Data Into Assets 89
  8. 5. Innovate by Rapid Experimentation 123
  9. 6. Adapt Your Value Proposition 165
  10. 7. Mastering Disruptive Business Models 194
  11. Conclusion 239
  12. Self-Assessment: Are You Ready for Digital Transformation? 243
  13. More Tools for Strategic Planning 247
  14. Notes 249
  15. Index 261
  16. About the Author 277
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https://doi.org/10.7312/roge17544-fm

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Preface ix
  4. 1. The Five Domains of Digital Transformation 1
  5. 2. Harness Customer Networks 19
  6. 3. Build Platforms, Not Just Products 50
  7. 4. Turn Data Into Assets 89
  8. 5. Innovate by Rapid Experimentation 123
  9. 6. Adapt Your Value Proposition 165
  10. 7. Mastering Disruptive Business Models 194
  11. Conclusion 239
  12. Self-Assessment: Are You Ready for Digital Transformation? 243
  13. More Tools for Strategic Planning 247
  14. Notes 249
  15. Index 261
  16. About the Author 277
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