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DavidVE Kester
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Chapters in this book
- Frontmatter i
- Contents v
- Introduction to the Experimentation Process 1
-
The Five Steps
- STEP 1: Framing Testable Ideas 13
- STEP 2: Defining Evidence 21
- STEP 3: Selecting Your Test 33
- STEP 4: Building the Prototype 53
- STEP 5: Executing. Analyzing. Iterating. 65
- Postscript 77
- Acknowledgments 79
-
Templates
- Templates content 81
- TEMPLATE 1 Progress Tracker 82
- TEMPLATE 2 Value/Effort Matrix 84
- TEMPLATE 3 Concept Snapshot 85
- TEMPLATE 4 Storyboard 86
- TEMPLATE 5 Surfacing Assumptions 87
- TEMPLATE 6 Prioritizing Assumptions 88
- TEMPLATE 7 Assumptions to Evidence 89
- TEMPLATE 8 Data Sort 90
- TEMPLATE 9 Say/Do Continuum 91
- TEMPLATE 10 Test Design Decision Flow 92
- TEMPLATE 11 Test Digest 94
- TEMPLATE 12 Prototype Format Selection 96
- TEMPLATE 13 Test Audit Checklist 97
- TEMPLATE 14 Concept Test History 98
Chapters in this book
- Frontmatter i
- Contents v
- Introduction to the Experimentation Process 1
-
The Five Steps
- STEP 1: Framing Testable Ideas 13
- STEP 2: Defining Evidence 21
- STEP 3: Selecting Your Test 33
- STEP 4: Building the Prototype 53
- STEP 5: Executing. Analyzing. Iterating. 65
- Postscript 77
- Acknowledgments 79
-
Templates
- Templates content 81
- TEMPLATE 1 Progress Tracker 82
- TEMPLATE 2 Value/Effort Matrix 84
- TEMPLATE 3 Concept Snapshot 85
- TEMPLATE 4 Storyboard 86
- TEMPLATE 5 Surfacing Assumptions 87
- TEMPLATE 6 Prioritizing Assumptions 88
- TEMPLATE 7 Assumptions to Evidence 89
- TEMPLATE 8 Data Sort 90
- TEMPLATE 9 Say/Do Continuum 91
- TEMPLATE 10 Test Design Decision Flow 92
- TEMPLATE 11 Test Digest 94
- TEMPLATE 12 Prototype Format Selection 96
- TEMPLATE 13 Test Audit Checklist 97
- TEMPLATE 14 Concept Test History 98
