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The Designing for Growth Field Book
A Step-by-Step Project Guide
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Jeanne Liedtka
Language:
English
Published/Copyright:
2019
About this book
Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.
Author / Editor information
Jeanne Liedtka is a professor at the University of Virginia Darden School of Business. Her Columbia University Press books include Solving Problems with Design Thinking: Ten Stories of What Works (2013) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).
Tim Ogilvie is the founder of Peer Insight, an innovation strategy consulting firm, and a visiting lecturer at the University of Virginia Darden School of Business.
Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and an adjunct lecturer at the University of Virginia Darden School of Business.
Tim Ogilvie is the founder of Peer Insight, an innovation strategy consulting firm, and a visiting lecturer at the University of Virginia Darden School of Business.
Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and an adjunct lecturer at the University of Virginia Darden School of Business.
Topics
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Frontmatter
i -
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Table of Contents
v -
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Using Your Field Book
vii -
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The Steps and Tools
ix -
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Foundations
1 -
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The Steps
7 -
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The Tools
43 -
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Templates
91 -
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Resources
109 -
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An Example Project
117 -
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Acknowledgments
140
Publishing information
Pages and Images/Illustrations in book
eBook published on:
April 15, 2019
eBook ISBN:
9780231547543
Pages and Images/Illustrations in book
eBook ISBN:
9780231547543
Audience(s) for this book
General/trade;Professional and scholarly;
