Think Bigger

Iyengar inspires the creative problem solver in all of us.

Sir Alex Halliday, director, The Earth Institute, and founding dean, The Columbia Climate School:
This superb book makes our collective future so much brighter. It’s a shining ray of hope for those who want to take their ideas and see them grow, or seek to be more imaginative and unafraid to have a go at something new that could make a big difference. We dearly need this entrepreneurial and innovative attitude to tackling many of society’s biggest issues right now.

Marc Lore, serial entrepreneur and co-owner of the Minnesota Timberwolves and Lynx:
I’ve long believed in the concept of chasing ‘moonshots’ – pursuing ideas that have a low probability of success with a massive upside. Sheena’s concept of “thinking bigger” falls right in line with that same methodology. This book offers great advice for entrepreneurs, and really any business leader, hoping to think and lead in a more effective way.

Satya Nadella, Chairman and CEO, Microsoft:
Sheena Iyengar gives us a well-researched approach to help entrepreneurs and innovators think bigger for greater impact.

Barry Salzberg, retired CEO, Deloitte LLP:
The Holy Grail of large organizations is how to innovate. Sheena Iyengar has found it…

Kai-Fu Lee, chairman, Sinovation Ventures and author of AI Superpowers and AI 2041:
Innovation everywhere, in all domains of human activity, throughout all time – Think Bigger explains them all.

Indra Nooyi, former CEO and Chair, PepsiCo:
Simply brilliant… at last, a method to take us to the frontier of new ideas, and beyond.

Danny Meyer, Founder, Union Square Hospitality Group:
As a recipe for innovation… I give it five stars.

Scott Willoughby, vice president, James Webb Space Telescope program at Northrop Grumman:
Reach for the stars… but how exactly do you do that? Sheena Iyengar provides a framework. An incredibly insightful work.