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Inside IBM
Lessons of a Corporate Culture in Action
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James W. Cortada
Language:
English
Published/Copyright:
2023
About this book
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.
Author / Editor information
James W. Cortada is a senior research fellow at the Charles Babbage Institute, University of Minnesota–Twin Cities. He spent nearly forty years at IBM in various sales, consulting, management, and executive positions. His many books include IBM: The Rise and Fall and Reinvention of a Global Icon (2019) and Birth of Modern Facts: How the Information Revolution Transformed Academic Research, Governments, and Business (2023).
Reviews
Martin Campbell-Kelly, professor emeritus of computer science, University of Warwick:
Responding to corporate America’s rekindled interest in stakeholder capitalism, this important and timely book shows how, beginning in the early 1900s, the IBM Corporation embodied respect for all of its stakeholders—workers, customers, suppliers, and investors. These values enabled the firm to survive the depression of the 1930s and then dominate the computer industry after World War II. IBM was and remains a hugely successful enterprise. James W. Cortada is a leading historian of the information technology industries and the foremost writer on IBM.
Responding to corporate America’s rekindled interest in stakeholder capitalism, this important and timely book shows how, beginning in the early 1900s, the IBM Corporation embodied respect for all of its stakeholders—workers, customers, suppliers, and investors. These values enabled the firm to survive the depression of the 1930s and then dominate the computer industry after World War II. IBM was and remains a hugely successful enterprise. James W. Cortada is a leading historian of the information technology industries and the foremost writer on IBM.
Charles H. House, CEO, InnovaScapes Institute, and coauthor of The HP Phenomenon: Innovation and Business Transformation:
Cortada is without question the world’s foremost IBM historian. Inside IBM is a testament to his incredible perceptive skills.
Jeffrey R. Yost, author of Making IT Work: A History of the Computer Services Industry:
This splendid scholarship—rooted in Cortada’s four decades at IBM and his astute analysis as a historian—offers insights on how everything from market abundances, training, and social events to lapel pins, humor, and coffee mugs shaped and sustained IBM’s corporate culture.
Topics
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PART I. CASES FROM THE LARGER PICTURE OF IBM’S CORPORATE CULTURE
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PART II. CASES FROM IBM’S MATERIAL CULTURE
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PART III. HOW IBM’S CULTURE WENT GLOBAL AND ENDURED
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
November 8, 2023
eBook ISBN:
9780231559676
Pages and Images/Illustrations in book
Other:
73 figures, 9 tables
eBook ISBN:
9780231559676
Audience(s) for this book
General/trade;
