Greg Strizek, president, Strategic Analytics, Inc.:
This second edition of Sports Analytics offers a comprehensive framework for building successful analytics programs in sports organizations. Alamar’s expertise and experience provide many insightful examples.

Keith Woolner, principal data scientist, baseball research and development, Cleveland Guardians:
Sports teams that fail to capitalize on their data will be outcompeted. Alamar delineates a framework for executives to consider how analytics fit in their organization and the tangible value improved decision making brings. With a deft balance of the conceptual and the concrete, he explains the elements needed to launch an analytics group, the pitfalls to avoid, and the plans to both deliver short-term benefits and execute a long-term vision—all without unnecessary technical jargon.

Julie Souza, head of sports, Global Professional Services, Amazon Web Services:
Alamar expertly elucidates the importance and value to leagues, teams, and players of a robust and thoughtful approach to data and analytics. It is hard to imagine an aspect of sports—from player health and safety and rule evolution to scouting and game strategy to marketing and fan engagement—that is not affected by and cannot be improved through insights gleaned from Alamar’s strategic approach to data.