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The Total Survey Error Approach
A Guide to the New Science of Survey Research
Language:
English
Published/Copyright:
2005
About this book
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach.
Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.
Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.
Reviews
“Innovative and distinctive, this book will appeal to a wide scholarly audience, particularly those interested in a single volume that covers the area on a sophisticated and theoretical level, reviews most of the relevant literature, and gives the tools to actually do a survey.”
“The Total Survey Error Approach is well written and accessible. There is no other text that takes such a broad view of the field in such a straightforward fashion.”
— Michael W. Traugott, University of Michigan“This book is appropriate for many survey research methods courses. It will be useful for both instructors and survey research professionals. I would use it in my survey methods class and recommend it to the staff in my organization.”
— John Kennedy, director of the Center for Survey Research, Indiana University"A very useful guide to current practices in the design and conduct of surveys."
— M.E. Thompson, Publication of the International Statistical InstituteTopics
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Frontmatter
i -
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Contents
v -
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Preface
vii - Part I. Survey Error Theory
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1. Scientific Survey Research. The Development of a Discipline
1 -
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2. Survey Error. The Establishment of a Paradigm
16 -
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3. Survey Modes. Responses to Emerging Technologies
29 - Part II. Response Accuracy Issues
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4. Measurement Error Due to Interviewers. The Debate over Interviewing Style
43 -
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5. Measurement Error Due to Respondents, I. Question Wording Problems
72 -
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6. Measurement Error Due to Respondents, II. Questionnaire Issues
114 -
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7. Nonresponse Error at the Item Level. The Scourge of Missing Data
130 - Part III. Respondent Selection Issues
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8. Nonresponse Error at the Unit Level. The Response Rate Challenge
157 -
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9. Coverage Error. Sampling Frame Issues
205 -
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10. Sampling Error. The Need for Representativeness
225 - Part IV. Survey Administration Issues
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11. Postsurvey Error. The Data Editing Stage
259 -
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12. Mode Differences. Dealing with Sensitive Topics
278 -
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13. Comparability Effects. The Limits of Equivalence
297 - Part V. Total Survey Error
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14. Ethics in Surveys. Respecting Respondents’ Rights
309 -
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15. Survey Errors. Coping with Survey Constraints
325 -
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Appendix: Meta-analysis
333 -
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Notes
337 -
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References
345 -
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Name Index
371 -
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Subject Index
379
Publishing information
Pages and Images/Illustrations in book
eBook published on:
December 29, 2009
eBook ISBN:
9780226891293
Pages and Images/Illustrations in book
eBook ISBN:
9780226891293
Keywords for this book
survey; science; scientific; research; guidebook; handbook; textbook; academic; scholarly; political; poli sci; public; opinion; gallup; 1930s; history; historical; pamphlet; measurement; method; methodology; error; sampling; problems; theoretical; discipline; solution; internet; technology; mail; practitioner; student; higher ed; college; university; classroom; professor
Audience(s) for this book
For an expert adult audience, including professional development and academic research
