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Selling the Air
A Critique of the Policy of Commercial Broadcasting in the United States
Language:
English
Published/Copyright:
1996
About this book
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold.
With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Topics
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Frontmatter
i -
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Contents
vii -
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Acknowledgments
ix -
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Introduction
xi - PART ONE. Liberal Television
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ONE. The Fact of Television: A Theoretical Prologue
3 -
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TWO. Liberalism, Corporate Liberalism
22 -
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THREE. A Revisionist History of Broadcasting, 1900-1934
59 - PART TWO. The Politics of Broadcast Policy in a Corporate Liberal State
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FOUR. Inside the Beltway as an Interpretive Community: The Politics of Policy
113 -
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FIVE. Postmodem Property: Toward a New Political Economy of Broadcasting
163 - PART THREE. Selling the Air: Property Creation and the Privilege of Communication
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SIX. "But Not the Ownership Thereof": The Peculiar Property Status of the Broadcast License
219 -
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SEVEN. Broadcast Copyright and the Vicissitudes of Authorship in Electronic Culture
256 -
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EIGHT. Viewing as Property: Broadcasting's Audience Commodity
275 -
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NINE. Toward a New Politics of Electronic Media
309 -
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Index
329
Publishing information
Pages and Images/Illustrations in book
eBook published on:
December 2, 2019
eBook ISBN:
9780226777290
Pages and Images/Illustrations in book
eBook ISBN:
9780226777290
Keywords for this book
commercial broadcasting; radio; television; government regulation; markets; media; public interest; property; individuality; corporate liberalism; law; legislation; history; licensing; copyright; electronic culture; intangibles; authorship; ownership; audience; commodity; nonfiction; policy; communication; performing arts; congress
Audience(s) for this book
For an expert adult audience, including professional development and academic research
