15. The Affect Effect in the Very Real World of Political Campaigns

Chapters in this book

1. Frontmatter i
2. Contents v
3. 1. Theorizing Affect’s Effects 1
4. Part I. Putting the Affect Effect in Perspective
5. 2. Philosophical Psychology with Political Intent 25
6. 3. Political Cognition as Social Cognition: Are We All Political Sophisticates? 48
7. 4. Emotional Processing and Political Judgment: Toward Integrating Political Psychology and Decision Neuroscience 71
8. Part II. Micro Models
9. 5. The Primacy of Affect in Political Evaluations 101
10. 6. The Third Way: The Theory of Affective Intelligence and American Democracy 124
11. 7. Affective Intelligence and Voting: Information Processing and Learning in a Campaign 152
12. 8. Identities, Interests, and Emotions: Symbolic versus Material Wellsprings of Fear, Anger, and Enthusiasm 180
13. 9. On the Distinct Political Effects of Anxiety and Anger 202
14. 10. Don’t Give Up Hope: Emotions, Candidate Appraisals, and Votes 231
15. Part III. Macro Models
16. 11. The Road to Public Surveillance: Breeching Attention 265 Thresholds 265
17. 12. Meaning, Cultural Symbols, and Campaign Strategies 291
18. 13. Testing Some Implications of Affective Intelligence Theory at the Aggregate Level 316
19. Part IV. Next Steps in Research and Outreach
20. 14. Politics and the Equilibrium of Fear: Can Strategies and Emotions Interact? 337
21. 15. The Affect Effect in the Very Real World of Political Campaigns 357
22. 16. Cognitive Neuroscience and Politics: Next Steps 375
23. References 399
24. Contributors 435
25. Index 439