3 Know Your Customers

Chapters in this book

1. Front Matter i
2. Contents vii
3. Illustrations viii
4. Acknowledgments xi
5. Introduction 3
6. Japan’s Transportation Revolution 1896–1931 18
7. Motorcycle and Empire 44
8. Know Your Customers 65
9. Know Your Competitors 85
10. The Rise of the Big Four 109
11. Bitter Realities 166
12. Sales and Safety 197
13. Motorcycle Production, Use, and Exports 225
14. Profiles of Motorcycle Manufacturers 229
15. Notes 233
16. Glossary 255
17. Bibliography 258
18. Index 266