University of British Columbia Press
Global Goes Local
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Edited by:
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About this book
Cheap mechanical and satellite transmissions have made a predominantly North American culture available to a global audience. Does this mean that rock ’n’ roll, soap opera reruns, and professional wrestling will destroy Asian traditions and leave Asian nations to produce nothing but imitations of a shallow, hedonistic alien culture? Far from it!
In Global Goes Local, international scholars from a variety of disciplinary perspectives examine different forms of popular culture in Asia. Covering topics from pop music in Korea to TV commercials in Malaysia, this collection shows how imported cultural forms can be invested with fresh meaning and transformed by local artists to result in new forms of assertion and resistance that also meet the needs of their particular audiences.
Global Goes Local addresses significant questions being considered by scholars of popular culture and offers case studies of how culture suffers, survives, or prospers in Asian communities in an age of global communication.
Author / Editor information
Reviews
Global Goes Local is an important pathfinder in international popular culture studies ... superbly organized and written for the mutual enjoyment of academic devotees and fans of Asian popular culture.
Craig Lockard, author of Dance of Life: Popular Music and Politics in Southeast Asia:
Whether imported, locally inspired, or a hybrid, popular culture forms play a significant role in modern Asia. This important collection brings together recent scholarship on popular culture in a variety of countries. Written in a most accessible style, these high-quality essays will be valuable both to academic specialists and to the general reader.
Topics
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Front Matter
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Contents
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Figures
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Acknowledgments
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Asia and Global Popular Culture: The View from He Yong’s Garbage Dump
3 - Global versus Local–Hybridity and Appropriation in Asian Popular Culture
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Hulk Hogan in the Rainforest
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Hybridity and Disjuncture in Mainland Chinese Popular Music
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Under Attack: Mass Media Technology and Indigenous Musical Practices in the Philippines
40 -
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Rocking East and West: The USA in Malaysian Music (An American Remix)
58 -
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Exploding Ballads: The Transformation of Korean Pop Music
80 - Political, Ideological, and Spiritual Tensions in Asian Popular Culture
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The Politics and Poetics of Sister Drum: “Tibetan” Music in the Global Marketplace
99 -
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Television Drama in China: Engineering Souls for the Market
120 -
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Moral Advertising in Malaysian TV Commercials
138 -
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“You May Not Believe, But Never Offend the Spirits”: Spirit-Medium Cults and Popular Media in Modern Thailand
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Revisioning Japanese Religiosity: Osamu Tezuka’s Hi no tori (The Phoenix)
177 - The Creation, Assertion, and Representation of Identity in Asian Popular Culture
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Images of Asians in the Art of the Great Pacific War, 1937–45
211 -
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To Fight the Losing War, to Remember the Lost War: The Changing Role of Gunka, Japanese War Songs
225 -
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The Incantation of Shanghai: Singing a City into Existence
246 -
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Cassettes, Bazaars, and Saving the Nation: The Uyghur Music Industry in Xinjiang, China
265 -
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Bibliography
284 -
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Credits
296 -
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Contributors
299 -
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Index
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