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book: Global Goes Local
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Global Goes Local

Popular Culture in Asia
  • Edited by: and
Language: English
Published/Copyright: 2007

About this book

Cheap mechanical and satellite transmissions have made a predominantly North American culture available to a global audience. Does this mean that rock ’n’ roll, soap opera reruns, and professional wrestling will destroy Asian traditions and leave Asian nations to produce nothing but imitations of a shallow, hedonistic alien culture? Far from it!

In Global Goes Local, international scholars from a variety of disciplinary perspectives examine different forms of popular culture in Asia. Covering topics from pop music in Korea to TV commercials in Malaysia, this collection shows how imported cultural forms can be invested with fresh meaning and transformed by local artists to result in new forms of assertion and resistance that also meet the needs of their particular audiences.

Global Goes Local addresses significant questions being considered by scholars of popular culture and offers case studies of how culture suffers, survives, or prospers in Asian communities in an age of global communication.

Author / Editor information

Timothy Craig is Associate Professor, Faculty of Business, University of Victoria. He is the author of Japan Pop! Inside the World of Japanese Popular Culture. Richard King is Associate Professor of Chinese, Department of Pacific and Asian Studies, University of Victoria.

Reviews

John Lent, editor of the International Journal of Comic Art and Asian Cinema:
Global Goes Local is an important pathfinder in international popular culture studies ... superbly organized and written for the mutual enjoyment of academic devotees and fans of Asian popular culture.

Craig Lockard, author of Dance of Life: Popular Music and Politics in Southeast Asia:
Whether imported, locally inspired, or a hybrid, popular culture forms play a significant role in modern Asia. This important collection brings together recent scholarship on popular culture in a variety of countries. Written in a most accessible style, these high-quality essays will be valuable both to academic specialists and to the general reader.

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  • Global versus Local–Hybridity and Appropriation in Asian Popular Culture
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  • Political, Ideological, and Spiritual Tensions in Asian Popular Culture
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  • The Creation, Assertion, and Representation of Identity in Asian Popular Culture
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
August 24, 2023
eBook ISBN:
9780774850186
Pages and Images/Illustrations in book
Main content:
320
Downloaded on 2.5.2026 from https://www.degruyterbrill.com/document/doi/10.59962/9780774850186/html?lang=en
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