The Media Gaze
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Augie Fleras
About this book
While Canada is known for its official commitment to diversity, a close look at our media reveals that though they frequently promote superficial representations of difference, they actually play a pivotal role in producing and reproducing the values, structures, and priorities of a predominantly “straight,” white, male society. The Media Gaze exposes how newscasters, advertisers, filmmakers, and television programmers attempt to co-opt audiences into believing that media depictions entail neither prejudice nor perspective. In truth, the experiences of those who fall outside of the media’s preferred populations are actively ignored or misrepresented.
In this timely audit of the Canadian mainstream media, sociologist Augie Fleras draws on compelling case studies to explore the societal implications of the industry’s hidden bias. He also examines alternative forms of media and media literacy to present readers with tools to challenge the dominant agenda.
Author / Editor information
Reviews
This is the first time that ageism, gay, lesbian, “working class” masculinities, Aboriginal, and a range of other minority representations are brought together under discussions of the politics of identity and representation in Canada. The Media Gaze is an exceptionally important book, and will be used widely in sociology, communications, gender studies, and journalism courses.
Frances Henry, co-author of The Colour of Democracy: Racism in Canadian Society, 4th edition:
Written by an author in full control of his subject matter, The Media Gaze will be of great use in classes on media and cultural studies, as well as by those in the media profession. An extremely engaging, soundly researched, important book.
Yasmin Jiwani, author of Discourses of Denial: Mediations of Race, Gender, and Violence:
The Media Gaze makes a major contribution to the growing field of media analysis of race, class, and gendered representations. It will become a prime source for students working in critical media studies, and for scholars looking for an updated analysis of the Canadian mediascape.
Topics
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Front Matter
i -
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Contents
v -
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Preface
vii - Seeing Like the Mainstream Media
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Disassembling Media Representations 101
5 -
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Conceptualizing Media Gazes
34 - Media Acting Badly: The Politics of Media Gazes
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Racialized Media, Mediated Racism
55 -
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A Gendered Media
77 -
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Media, Classed
103 -
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Sexuality in the Media
116 -
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Engaging Age(ism)
126 - The (Mis)Representational Processes: Case Studies in Seeing Like the Media
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Racializing Immigrants/Refugees
139 -
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Advertising Beauty
156 -
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Reclaiming a Muscular Masculinity
166 -
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Framing Religion
177 - Gazing against the Grain: Toward an Oppositional Media Gaze
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Social Media as Oppositional Gaze
197 -
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Unsilencing Aboriginal Voices
215 -
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Ethnic Media
229 -
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Conclusion
250 -
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References
265 -
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Index
292
