VIII. Marketing the Edison System

Chapters in this book

1. Frontmatter i
2. Foreword vii
3. Preface ix
4. CONTENTS xiii
5. TABLES xvi
6. TABLES IN NOTES xvii
7. Diagrams xvii
8. Illustrations xviii
9. INTRODUCTION xix
10. PART I. Arc Lighting
11. I. The Setting 11
12. II. The Rise of Leading Firms 14
13. III. Interfirm Relations 41
14. IV. The Arc–Carbon Industry 58
15. V. The Dynamics of the Industry 63
16. PART II. Incandescent Lighting
17. VI. The Setting 75
18. VII. The Edison System 78
19. VIII. Marketing the Edison System 105
20. IX. The Westinghouse Electric Company 129
21. X. Interfirm Relations 151
22. XI. Entrepreneurship 176
23. XII. The Impact on the Gas Industry 195
24. XIII. The Dynamics of the Industry 204
25. PART III. Electric Power
26. XIV. The Setting 211
27. XV. Electric Traction 216
28. XVI. The Pioneer Innovators in Electric Traction 237
29. XVII. The Electric-Railway – Equipment Business 256
30. XVIII. Alternating Current 276
31. XIX. The Alternating-Current- Equipment Business 296
32. XX. Interfirm Relations 321
33. XXI. The Dynamics of the Industry 335
34. Conclusion 349
35. Notes Bibliography Index 367
36. Notes 369
37. Bibliography 391
38. Index 401