The businessman and his customers

Chapters in this book

1. Frontmatter i
2. Preface vii
3. Contents xi
4. Introduction: The American business creed as ideology 1
5. Part 1: The content of the Creed
6. The American System and its achievements 19
7. The American Business Enterprise 53
8. The Functions and Rewards of Ownership 67
9. The Business Executive 90
10. Business and Labor 108
11. The businessman and his customers 138
12. The functioning of a Competitive System 161
13. Government in a business economy 184
14. Economic fluctuations 208
15. The mysteries of money 224
16. The values of a good society 251
17. An analysis of business ideology
18. The ideology and the Cultural Heritage 274
19. The institutional framework 287
20. Strains and Ideology 303
21. Strains in the Business role 326
22. The Creed analyzed: Strains and Ideology 347
23. Stability and change in the Creed 384
24. Appendix:A note on sources 406
25. Index 409