5 The European Competitors

Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. Acknowledgments ix
5. I Overview
6. 1 Differences, Concepts, Themes, and Approach 1
7. 2 Evolving Paths of Learning 19
8. II The Chemical Industry
9. 3 The Major American Companies 41
10. 4 The Focused American Companies 83
11. 5 The European Competitors 114
12. 6 The American Competitors 144
13. III The Pharmaceutical Industry
14. 7 The American Companies: The Prescription Path 177
15. 8 The American Companies: The Over-the-Counter Path 213
16. 9 The American and European Competitors 230
17. 10 Commercializing Biotechnology 260
18. IV Paths of Learning
19. 11 The Three Revolutions: Industrial, Information, and Biotechnology 283
20. Notes 315
21. Index 345