7. Public Relations

Chapters in this book

1. Frontmatter i
2. Contents vii
3. 1. An Invitation to Researchers 1
4. 2. Know Your Audience 13
5. 3. The Landscape of Journalism 24
6. 4. Covering Science 37
7. 5. The Problem of Objectivity 47
8. 6. The Scientist as Source 56
9. 7. Public Relations 84
10. 8. Telling Stories on Radio and TV 97
11. 9. Telling Science Stories Online 110
12. 10. Writing about Science and Technology 128
13. 11. The Editorial and Op-Ed Pages 149
14. 12. Writing Books 161
15. 13. On the Witness Stand 178
16. 14. Making Policy 193
17. 15. Other Venues 216
18. Conclusion 229
19. Notes 241
20. Acknowledgments 253
21. Suggested Reading 257
22. Bibliography 263
23. Index 267