8 Overextension and Invisible Assets

Chapters in this book

1. Frontmatter i
2. Foreword v
3. Preface ix
4. Contents xiii
5. 1 The Concept of Strategic Dynamics 1
6. 2 Invisible Assets 12
7. 3 Customer Fit 32
8. 4 Competitive Fit 61
9. 5 Technological Fit 87
10. 6 Resource Fit 110
11. 7 Organizational Fit 135
12. 8 Overextension and Invisible Assets 159
13. Epilogue In Pursuit of Strategic Thinking 169
14. Works Cited 175
15. General References 179
16. Index 181