Chapter

7. The Consumer-Citizen

How Europeans Traded Rights for Goods

Victoria De Grazia

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Irresistible Empire

This chapter is in the book Irresistible Empire

© 2022 by the President and Fellows of Harvard College

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© 2022 by the President and Fellows of Harvard College

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Chapters in this book

Frontmatter i
Contents ix
Introduction: The Fast Way to Peace 1
1. The Service Ethic 15
2. A Decent Standard of Living 75
3. The Chain Store 130
4. Big-Brand Goods 184
5. Corporate Advertising 226
6. The Star System 284
7. The Consumer-Citizen 336
8. Supermarketing 376
9. A Model Mrs. Consumer 416
Conclusion: How the Slow Movement Put Perspective on the Fast Life 458
Notes 483
Bibliographic Essay 547
Acknowledgments 557
Index 561

https://doi.org/10.4159/9780674031180-008

Chapters in this book

Frontmatter i
Contents ix
Introduction: The Fast Way to Peace 1
1. The Service Ethic 15
2. A Decent Standard of Living 75
3. The Chain Store 130
4. Big-Brand Goods 184
5. Corporate Advertising 226
6. The Star System 284
7. The Consumer-Citizen 336
8. Supermarketing 376
9. A Model Mrs. Consumer 416
Conclusion: How the Slow Movement Put Perspective on the Fast Life 458
Notes 483
Bibliographic Essay 547
Acknowledgments 557
Index 561

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