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5. Corporate Advertising
How the Science of Publicity Subverted the Arts of Commerce
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Victoria De Grazia
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Chapters in this book
- Frontmatter i
- Contents ix
- Introduction: The Fast Way to Peace 1
- 1. The Service Ethic 15
- 2. A Decent Standard of Living 75
- 3. The Chain Store 130
- 4. Big-Brand Goods 184
- 5. Corporate Advertising 226
- 6. The Star System 284
- 7. The Consumer-Citizen 336
- 8. Supermarketing 376
- 9. A Model Mrs. Consumer 416
- Conclusion: How the Slow Movement Put Perspective on the Fast Life 458
- Notes 483
- Bibliographic Essay 547
- Acknowledgments 557
- Index 561
Chapters in this book
- Frontmatter i
- Contents ix
- Introduction: The Fast Way to Peace 1
- 1. The Service Ethic 15
- 2. A Decent Standard of Living 75
- 3. The Chain Store 130
- 4. Big-Brand Goods 184
- 5. Corporate Advertising 226
- 6. The Star System 284
- 7. The Consumer-Citizen 336
- 8. Supermarketing 376
- 9. A Model Mrs. Consumer 416
- Conclusion: How the Slow Movement Put Perspective on the Fast Life 458
- Notes 483
- Bibliographic Essay 547
- Acknowledgments 557
- Index 561
