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Elena, Princesa of the Periphery
Disney’s Flexible Latina Girl
Language:
English
Published/Copyright:
2023
About this book
2024 National Communication Association's Latino/a Communication Studies Division and La Raza Caucus Book of the Year Award
2024 National Communication Association's Critical and Cultural Communication Studies Division (CCSD) Book of the year award
2023 National Communication Association's Feminist and Gender Studies Division Bonnie Ritter Outstanding Feminist Book Award
In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Princesa of the Periphery explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elena’s circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disney’s normative vision of princesshood and central to Disney’s claims of diversification. This multi-layered analysis of Disney’s mediated Latina girlhood interrogates the complex relationship between the U.S.’s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.
2024 National Communication Association's Critical and Cultural Communication Studies Division (CCSD) Book of the year award
2023 National Communication Association's Feminist and Gender Studies Division Bonnie Ritter Outstanding Feminist Book Award
In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Princesa of the Periphery explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elena’s circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disney’s normative vision of princesshood and central to Disney’s claims of diversification. This multi-layered analysis of Disney’s mediated Latina girlhood interrogates the complex relationship between the U.S.’s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.
Author / Editor information
DIANA LEON-BOYS is an assistant professor in the department of communication at the University of South Florida, Tampa.
Reviews
"This is a vital and sophisticated study of the connection between Latina girlhood and the dream machine that is Disney. Leon-Boys attends to the voices of Latina girls, and complements this with powerful insights on how Latina girls are seen within media production cultures. The result is a powerful and compelling argument about the marketization of dreams and the reconstitution of Latina marginalization."
— Hector Amaya, author of Citizenship Excess: Latinos/as, Media, and the NationTopics
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Frontmatter
i -
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Contents
vii -
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Introduction: Latina Girls’ Media Studies
1 -
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1 From Black-and- White Mouse to “Latina” Girl
19 -
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2 The Flexible Production of a “Latina” Princess
39 -
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3 Animated Latina Girlhood and the Continuum of Flexibility
63 -
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4 On-Site Performance of Latinidad from East Coast to West Coast
96 -
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Conclusion: A Princess for All Is a Princess Without a Home
123 -
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Acknowledgments
131 -
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Notes
135 -
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References
139 -
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Index
161
Publishing information
Pages and Images/Illustrations in book
eBook published on:
May 23, 2023
eBook ISBN:
9781978830202
Pages and Images/Illustrations in book
eBook ISBN:
9781978830202
Keywords for this book
Cuban American Studies; children's media; latino; Disney branding; Disney princess franchise; representation; media studies Disney; television; Disney diversity; ethnic identity in media; Disney and girl power; Studies; cultural impact; race and representation; cultural negotiation; Latinidad in media; Chicano Studies; iberian; circuit of culture; Hispanic; Hispanic American Art; mediated girlhood; latinx; Latina girlhood; Disney representation; Ethnic Studies; Latinx visibility; elena of avalor; identity politics in animation; latina; Latina representation television; entertainment; culture; migration; Social Science; Latinx media studies; globalization and media; Hispanic American Activism; corporate multiculturalism; latin; Dominicans in the United States; latin america; cartoon; disney; immigration; Disney and Latinx audiences; Latina princess; U.S. Latinx culture; flexible Latinidad; media studies; media; iberia; Single Working Womens Day; Elena of Avalor
Audience(s) for this book
For universities and colleges of further and higher education
