Frontmatter

Chapters in this book

1. Frontmatter I
2. PREFACE V
3. CONTENTS IX
4. CHAPTER I. MARKETING DRUG PRODUCTS 1
5. CHAPTER II. EARLY HISTORY 10
6. CHAPTER III. RESALE PRICE CONTROL 21
7. CHAPTER IV. REGULATION OF TRADE PRACTICES 42
8. CHAPTER V. COST ANALYSIS 68
9. CHAPTER VI. THE RETAIL DRUG TRADE 98
10. CHAPTER VII. KINDS OF DRUGSTORE 126
11. CHAPTER VIII. SUCCESSFUL DRUGSTORE MANAGEMENT 158
12. CHAPTER IX. OTHER RETAILERS 188
13. CHAPTER X. THE WHOLESALE DRUG TRADE 207
14. CHAPTER XI. MANUFACTURERS IN THE DRUG TRADE 231
15. CHAPTER XII. MANUFACTURERS' MARKETING METHODS AND PROBLEMS 255
16. CHAPTER XIII. ORGANIZATIONS AND PUBLICATIONS SERVING THE PUBLIC HEALTH PROFESSIONS 294
17. INDEX 321