Introduction

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Introduction 1
4. 1. First Impressions 9
5. 2. Menus 42
6. 3. Travel Guides 65
7. 4. Cookbooks 81
8. 5. Education 104
9. 6. Advertisements 129
10. Conclusion 147
11. Acknowledgments 153
12. Notes 159
13. Index 189