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5 The Secret Commercial Identity of Superheroes Protecting the Superhero Symbol

  • Mitchell Adams
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The Superhero Symbol
This chapter is in the book The Superhero Symbol
© 2022 Rutgers University Press, New Brunswick

© 2022 Rutgers University Press, New Brunswick

Chapters in this book

  1. Frontmatter i
  2. CONTENTS v
  3. Introduction “Everlasting” Symbols 1
  4. Part 1 Superheroes, Politics, and Civic Engagement
  5. 1 “What Else Can You Do with Them?” Superheroes and the Civic Imagination 25
  6. 2 “America Is a Piece of Trash” Captain America, Patriotism, Nationalism, and Fascism 47
  7. 3 “This Land Is Mine!” Understanding the Function of Supervillains 63
  8. 4 An Interview with Comics Artist, Writer, and “Herstorian” Trina Robbins 79
  9. Part 2 The Superhero as Brand
  10. 5 The Secret Commercial Identity of Superheroes Protecting the Superhero Symbol 89
  11. 6 Siegel and Shuster as Brand Name 105
  12. 7 Practicing Superhuman Law Creative License, Industrial Identity, and Spider-Man’s Homecoming 118
  13. 8 The Sound of the Cinematic Superhero 135
  14. 9 An Interview with Former President of DC Entertainment Diane Nelson 149
  15. Part 3 Becoming the Superhero
  16. 10 Arkham Knave The Joker in Game Design 157
  17. 11 Being Super, Becoming Heroes Dialogic Superhero Narratives in Cosplay Collectives 171
  18. 12 From Pages to Pavements A Criminological Comparison between Depictions of Crime Control in Superhero Narratives and “Real-Life Superhero” Activity 189
  19. 13 An Interview with Dark Night: A True Batman Story Writer Paul Dini 204
  20. Part 4 Superheroes and National Identity
  21. 14 Captain America, National Narratives, and the Queer Subversion of the Retcon 215
  22. 15 Apes, Angels, and Super Patriots The Irish in Superhero Comics 231
  23. 16 Missing in Action The Late Development of the German-Speaking Superhero 253
  24. 17 Chinese Milk for Iron Men Superhero Coproductions and Technological Anxiety 273
  25. 18 Age of the Atoman Australian Superhero Comics and Cold War Modernity 286
  26. 19 An Interview with Cleverman Creator Ryan Griffen and Star Hunter Page-Lochard 303
  27. ACKNOWLEDGMENTS 311
  28. NOTES ON CONTRIBUTORS 313
  29. INDEX 319
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