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Not Quite a Cancer Vaccine
Selling HPV and Cervical Cancer
Language:
English
Published/Copyright:
2018
About this book
In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil—developed against the most common sexually-transmitted infection, human papillomavirus (HPV)—was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates—about adolescent sexuality and pediatric vaccinations more generally.
Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch’s vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine’s utility, undermining Gardasil’s benefit for men and women alike. This book demonstrates why in the ten years since Gardasil’s U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma.
Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch’s vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine’s utility, undermining Gardasil’s benefit for men and women alike. This book demonstrates why in the ten years since Gardasil’s U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma.
Author / Editor information
S.D. GOTTLIEB is a medical anthropologist. She has taught in the department of anthropology, geography and environmental sciences at California State University, East Bay, and was a visiting scholar in the Center for Science, Technology, Medicine, and Society at the University of California-Berkeley.
Reviews
“This exciting book analyzes the cultural struggles over the vaccine Gardasil as both a source of corporate profit and an icon in the moral imagination of patients, doctors and health activists. Gottlieb expertly blends anthropology, media studies and feminist critique to illuminate how “disease threats” are defined in our era of corporate medicine and polarized politics.”
— Paul Brodwin, professor of anthropology, UW-Milwaukee; secondary appointment in bioethics, Medical College of WI"Not Quite a Cancer Vaccine offers an intimate examination of HPV vaccine narratives, traced through public media, clinics, conferences, and public policy debates. In an era of commodified health care, such explorations are necessary to lay bare the motivations of health interventions as a public good only after corporate interests are served. Despite their potential good, inappropriate promotions of new technologies may minimize or even ignore the health inequities they aim to address."
— Nicola L. Bulled, editor of Thinking Through Resistance
— ReachMD "Primary Care Today"
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Frontmatter
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Contents
vii -
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1. Introduction
1 -
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2. Imminent Vulnerability and Commodified Empowerment
20 -
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3. The Pap Smear, Racist Histories, and “Cervix” Cancer
36 -
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4. Educate the Educators
54 -
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5. Merck and the FDA
70 -
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6. Vaccines and Politics
83 -
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7. Complicity with Corporations
99 -
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8. Mothers and Gardasil
116 -
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9. The “Tragically Underused” Vaccine
136 -
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Acknowledgments
145 -
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Notes
149 -
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Bibliography
177 -
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Index
193
Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 2, 2019
eBook ISBN:
9780813587806
Pages and Images/Illustrations in book
eBook ISBN:
9780813587806
Keywords for this book
cancer; vaccine; gardasil; HPV; cervical cancer; pediatric; Big Pharma; pharmaceuticals; healthcare; us healthcare; health policy; public health; pharma; anthropology; medical anthropology; women's studies; medical history; history of medicine; medicine and nursing; nursing; health and fitness; vaccinations; public health business and economics; industries; pharmaceutical; biotechnology; diseases; medical; immunology; social science; disease and health issues; human papillomavirus; sexually-transmitted infection; STI; STDs; STIs; STD; pap smear; racism; racist history; cervix cancer; Merck; FDA; educators; education; rutgers; vaccines; politics; medical policy
Audience(s) for this book
For universities and colleges of further and higher education
