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Race and Retail
Consumption across the Color Line
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Edited by:
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With contributions by:
Language:
English
Published/Copyright:
2015
About this book
Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses.
Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners’ ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods. In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil.
Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.
Author / Editor information
MIA BAY is a professor of history and co-director of the Rutgers Center for Race and Ethnicity at Rutgers University. She is the author of The White Image in the Black Mind: African-American Ideas About White People 1830–1925.
ANN FABIAN is a distinguished professor of history and co-director of the Rutgers Center for Race and Ethnicity at Rutgers University. She is the author of The Skull Collectors: Race, Science, and America’s Unburied Dead.
Reviews
"A fine resource for scholars and students alike, one that moves the field of consumer culture studies forward by enriching what we know and suggesting how much research - and much advocacy - still lie ahead."
— The Journal of American History"Definitively establishes the importance of retail as a site where racial and ethnic identities are formed, negotiated, policed, or contested … Race and Retail is an excellent collection, one whose rich content amply rewards careful reading."
— Register of the Kentucky Historical Society"This is the most important book on race and consumerism in many years."
— Kathy M. Newman, author of Radio Active: Advertising and Consumer Activism, 1935-1947"Providing effective analyses of how ethnicity affects people's experience as consumers as well as citizens, this cohesive collection will have a broad audience … Highly recommended."
— CHOICETopics
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Frontmatter
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CONTENTS
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ACKNOWLEDGMENTS
vii -
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Introduction
1 - Part I: Race, Place, and Retail Spaces
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1. Traveling Black/Buying Black: Retail and Roadside Accommodations during the Segregation Era
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2. Retail Messages in the Ghetto Belt
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3. The Other Migrants: Mexican Shoppers in American Borderlands
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4. Southern Retail Campaigns and the Struggle for Black Economic Freedom in the 1950s and 1960s
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5. Servicing a Racial Regime: Gender, Race, and the Public Space of Department Stores in Baltimore, Maryland, and Johannesburg, South Africa, 1940–1970
99 - Part II: Race, Retail, and Communities
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6. Athabascan Village Stores: Subsistence Shopping in Interior Alaska in the 1940s
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7. Deghettoizing Chinatown: Race and Space in Postwar America
141 -
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8. Marketing Identity, Negotiating Boundaries: Ethnic Entrepreneurship in the Coff eehouses and Narghile Lounges of Paterson, New Jersey
163 -
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9. The Changing Politics of Latino Consumption: Debates Related to Downtown Santa Ana’s New Urbanist and Creative City Redevelopment
176 -
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10. The Spatial Politics of Black Business Closure in Central Brooklyn
200 - Part III: The Inner Landscapes of Racialized Consumption
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11. Selling Voodoo in Migration Metropolises
225 -
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12. “A Fantasy in Fashion”: Luxury Dressing and African American Lifestyle Magazines in the 1980s
246 -
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13. Racial Discrimination in Retail Settings: A Liberation Psychology Perspective
263 -
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14. Does the Retail Environment Affect Mental Health? Satisfaction with Neighborhood Retail and Social Well-Being among African Americans in New York City
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NOTES ON CONTRIBUTORS
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INDEX
299
Publishing information
Pages and Images/Illustrations in book
eBook published on:
October 21, 2019
eBook ISBN:
9780813571720
Pages and Images/Illustrations in book
eBook ISBN:
9780813571720
Keywords for this book
Race and Retail; shopping experiences; Americans; retail exchanges; establishments; conflict; blacks; whites; Mexicans; Asian Americans; ethnic groups; white-owned businesses; interdisciplinary approach; original essays; selling practices; buying practices; nonwhite populations; racial discrimination; food deserts; gentrification; consumer demand; substandard quality; higher prices; predominantly white neighborhoods; revitalization; South Korean neighborhoods; Latino neighborhoods; California; Arab coffeehouses; Turkish coffeehouses; hookah lounges; South Paterson; New Jersey; tourist capoeira consumption; Brazil; racialized retail markets; minority consumers; past practice; everyday impact.
Audience(s) for this book
For universities and colleges of further and higher education
