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University of Toronto Press
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The New Literacy
Language:
English
Published/Copyright:
1971
About this book
This book is a primer for the new literacy of the 1970s. It is a provocative exploration of how we perceive reality. Professor Gordon considers how our minds and senses perceive and communicate and how we may augment them, mechanically, chemically, and in other ways.
Author / Editor information
Gordon Donald R. :
Donald R. Gordon is Associate Professor with the Inter-faculty Programme Board at the University of Waterloo and author of Language, Logic, and Mass Media.
Topics
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Frontmatter
I -
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Contents
1 -
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An introduction
2 -
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1. On communication
5 -
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2. The sense of the senses
25 -
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3. Extensions of the senses
49 -
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4. Better living through chemistry?
63 -
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5. On making contact
81 -
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6. Print
97 -
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7. Radio
115 -
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8. Television
129 -
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9. Film
145 -
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10. Subliminal media
157 -
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11. Moving into the future
175 -
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Suggested readings
186 -
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Index
188 -
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Acknowledgements
190
Publishing information
Pages and Images/Illustrations in book
eBook published on:
December 15, 1971
eBook ISBN:
9781487571764
Pages and Images/Illustrations in book
Main content:
193
This book is in the series
eBook ISBN:
9781487571764
Audience(s) for this book
College/higher education;Professional and scholarly;
