Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.

Dilip Soman is a professor, and Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto.
Yeung Catherine :

Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.

"I wish that I'd had this book when I started my behavioral science team. The Behaviorally Informed Organization tells you what you need to know: from the roles that behavioral insights can play within an organization, to the business case, to specific examples of companies to learn from. It's easy enough to find books that outline what behavioral science says about decision making; it's rare to find practical guidance on how to apply it in an organization. This is one of those rare books: get it."

Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life:
“Philip Kotler once said that the problem is not so much a shortage of products but a shortage of customers. Updated to the twenty-first century, we could say something similar: what the world needs is not further goods and services but new behaviors. For a variety of reasons, organizations have been very slow to understand this. But it is the behaviorally inspired organizations that will ultimately prosper.”

Roger L. Martin, co-author of Playing to Win: How Strategy Really Works, author of When More Is Not Better: Overcoming America's Obsession with Economic Efficiency, and Thinkers50 #1 Management Thinker 2017:
“The Behaviorally Informed Organization is the Gray’s Anatomy of the behavioral insights discipline: a reference manual chock-full of valuable tools, methods, figures, and charts. It is a well-written and practical guide to nudging the world for the better. Keep it on a nearby shelf and pull it out often.”

Francesca Gino, Harvard Business School Professor, and author of Rebel Talent: Why It Pays to Break the Rules at Work and in Life:
“This book is the ultimate guide to effectively using behavioral insights in organizations. Rooted in science, it offers down-to-earth, practical advice and relevance for a wide array of practitioners.”

Daniel H. Pink, author of When, Drive, and To Sell Is Human:
"Soman and Yeung have assembled a dream team of thinkers and doers in the service of a single mission – to nudge the nudgers. This elegant combination of theory and practice will help leaders of every variety make wiser decisions, build better systems, and rethink how they do what they do.”

Angela Duckworth, founder and CEO of Character Lab and Rosa Lee, Egbert Chang Professor, University of Pennsylvania, and author of Grit: The Power of Passion and Perseverance:
“More and more, it is the behaviorally informed organization that is the successful organization. This collection of essays brings leaders up-to-date with the most recent – and practical – insights from behavioral science. Invaluable. Authoritative. And inspiring!”