In this work, the authors employ a series of experiments to assess the strategies used to win elections and stay in power once elected.

Jason Roy is an associate professor in the Department of Political Science at Wilfrid Laurier University.
Alcantara Christopher :

Christopher Alcantara is a professor in the Department of Political Science at Western University.

"Roy and Alcantara offer a uniquely accessible and comprehensive study of factors that matter (and do not matter) to political support. Experimental work on some of the major features of political campaigns highlights the many ways in which the contents of election campaigns can alter information-seeking and vote intentions. Winning and Keeping Power in Canadian Politics offers a rich exploration of the ways in which information and institutions affect Canadian political behaviour."

J.P. Lewis, Department of History and Politics, University of New Brunswick:

"Winning and Keeping Power in Canadian Politics will be a valuable aid to Canadian political science scholars, political actors, the media, and students."

André Blais, Research Chair in Electoral Studies, Department of Political Science, Université de Montréal:

"An intriguing book that examines the success and failure of a wide array of strategies parties use to win and keep power. A fresh perspective with an innovative experimental design. Read it. You will love it."

Tamara A. Small, Department of Political Science, University of Guelph:

"Covering diverse topics, including negative campaigning, budgeting, and the courts, Winning and Keeping Power in Canadian Politics parses out key debates in the political science literature, using a novel method to provide answers and data where none existed before."