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The Trademark Fair Use Defense: A Comparative Perspective

Published/Copyright: December 27, 2007

The aim of this paper is to point out the differences and similarities between the American and the European understanding of the limitations to a trademark owner's exclusive rights. Such a comparison is particularly interesting now that the European national laws on trademarks have been harmonized by the Trademark Harmonization Directive, and the Community Trademark system has been set up. Given the peculiar coexistence of the Community Trademark system with the national ones and the recent establishment of the former, my analysis will also take into account the actual applications of the harmonized rules in one of the Member States, namely Italy. I will end up demonstrating that the exclusivity granted to trademark holders by European law encounters a set of limitations that is substantially equivalent to that labeled as "fair use" in the American system.

Published Online: 2007-12-27

©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston

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