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The Media Game: New Moves, Old Strategies

  • Shanto Iyengar
Published/Copyright: April 18, 2011
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Campaigns are strategic contests between candidates and reporters. While candidates have proven to be adept at gaming news coverage of their campaign advertisements, journalists have maintained their autonomy by curtailing coverage of the candidates’ stump speeches. The advent of online media, however, advantages the candidates by permitting direct communication between candidates and voters.

Published Online: 2011-4-18

©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston

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