Inside City Tourism

John Heeley runs his own business advising destination marketing organisations, universities and local government on the subject of urban destination marketing. He is also a visiting fellow at Sheffield Hallam University, where he teaches destination marketing and is developing associated industry links and research.

Dr John Heeley is currently Chief Executive Officer of European Cities Marketing – a network of tourist offices and convention bureaux drawn from Europe’s leading cities who meet on a regular basis to benchmark and exchange best practice. Following his doctoral studies at the University of East Anglia, John lectured in tourism at Strathclyde Business School (1978-1990) before leaving academia to set up city marketing organisations for Sheffield, Coventry, Birmingham and Nottingham. In 2009 he established Best Destination Marketing as a vehicle within which to pursue consultancy, teaching and writing activities.

Inside City Tourism: A European Perspective is a comprehensive and innovative book that represents a valuable resource for students, academics and practitioners alike. Of particular appeal is its analysis of the subject through the use of up-to-date examples, revealing success stories, pitfalls, and examples of best practice from across Europe. This book offers a collection of theoretical discussions and practical case studies that is highly recommended.

Brian Wheeller, Associate Professor, Destination Management, NHTV, Breda University of Applied Sciences, the Netherlands & Adjunct Professor of Tourism, University of Tasmania, Australia:

An innovative ‘cross-over’ text, written with a sound academic footing - but from the practitioner’s perspective and eye for the relevant. Heeley perceptively draws on his wealth of experience, incorporating an array of pertinent examples and case material to support, elaborate and illuminate his considered stance.

Professor David Airey, University of Surrey, UK:

This book provides a great insight to city tourism, both for practitioners and for academics. Written by an academic/practitioner, it sets the background and context to city tourism, but perhaps more importantly it illustrates its subject with up-to-date examples from across Europe. The end result is a very readable, informative and authoritative text.