Chapter 5. Setting Up and Leading City Marketing Agencies

Chapters in this book

1. Frontmatter i
2. Contents v
3. List of Figures and Tables ix
4. Acknowledgements xi
5. Preface: Why a Book on City Tourism? xv
6. Part 1: City Tourism
7. Chapter 1. Organising City Tourism 3
8. Chapter 2. Measuring City Tourism 21
9. Chapter 3. The Dynamics of City Tourism 38
10. Part 2: City Tourism Organisation
11. Chapter 4. City Tourism Organisation: Structure and Operations 63
12. Chapter 5. Setting Up and Leading City Marketing Agencies 77
13. Chapter 6. York, United Kingdom 101
14. Part 3: City Branding
15. Chapter 7. The Problematic Nature of City Branding 121
16. Chapter 8. City Branding in the Netherlands 137
17. Part 4: Conclusions
18. Chapter 9. Whither City Tourism and City Tourism Organisation? 151
19. References 161
20. Index 164