Chapter 4. Semiotic Japan

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgements xi
4. Foreword xiii
5. Preface xvii
6. Part 1: Japan as a Tourist Destination
7. Chapter 1. Japan as a Tourist Destination: An Analytic Perspective 3
8. Chapter 2. Japan and the Tourism Industry 35
9. Chapter 3. Japan on the Internet 45
10. Part 2: Semiotic Japan
11. Chapter 4. Semiotic Japan 53
12. Chapter 5. Tourism and Cultural Change in Japan 121
13. Chapter 6. Coda: A Return to Japan 132
14. References 152
15. Index 155