Chapter 8. Aspects of Management and Marketing in Health and Wellness Spa Tourism

Chapters in this book

1. Frontmatter i
2. Contents v
3. Figures and Tables vii
4. Preface xiii
5. Chapter 1. Introduction: Development of the Health and Wellness Spa Industry 1
6. Chapter 2. The Health and Wellness Concept: A Global Overview 25
7. Chapter 3. Use of Natural Hot and Mineral Springs Throughout History 49
8. Chapter 4. Cultural and Religious Use of Water 110
9. Chapter 5. Geological Background of Natural and Mineral Springs 130
10. Chapter 6. Health and Wellness Spa Tourism Environment 156
11. Chapter 7. Technology and Economics of Health and Wellness Spa Tourism 181
12. Chapter 8. Aspects of Management and Marketing in Health and Wellness Spa Tourism 207
13. Chapter 9. Case Studies from the Contemporary World 239
14. Chapter 10. Conclusions 291
15. References 323
16. Index 350