12. Local Considerations in Marketing and Developing Lake-destination Areas

Chapters in this book

1. Frontmatter i
2. Contents v
3. List of Illustrations vii
4. List of Contributors x
5. Acknowledgements xii
6. Part 1: Introductory Context
7. 1. Lake Tourism: An Introduction to Lacustrine Tourism Systems 1
8. 2. Lakes as Tourism Destination Resources 27
9. Part 2: Historical Dimensions and Cultural Values
10. 3. Natural Heritage and the Maintenance of Iconic Stature: Crater Lake, Oregon, USA 45
11. 4. The Changing Historical Dimensions of Lake Tourism at Savonlinna: Savonlinna – The Pearl of Lake Saimaa. Lake Representations in the Tourist Marketing of Savonlinna 67
12. 5. Lakes, Myths and Legends: The Relationship Between Tourism and Cultural Values for Water in Aotearoa/ New Zealand 83
13. Part 3: Tourist Activities and Perceptions
14. 6. Lakes as an Opportunity for Tourism Marketing: In Search of the Spirit of the Lake 101
15. 7. Lake Tourism in the Netherlands 119
16. 8. The Ostroda–Elblag Canal in Poland: The Past and Future for Water Tourism 131
17. 9. Finnish Boaters and Their Outdoor Activity Choices 149
18. Part 4: Planning and Management Issues
19. 10. Planning and Management of Lake Destination Development: Lake Gateways in Minnesota 167
20. 11. Lake Tourism in New Zealand: Sustainable Management Issues 182
21. 12. Local Considerations in Marketing and Developing Lake-destination Areas 207
22. 13. Research Agendas and Issues in Lake Tourism: From Local to Global Concerns 223
23. Index 234