Multilingual Matters
TheGlobal-Local Interface and Hybridity
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Edited by:
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About this book
This book seeks to bring hybrid language practices to the center of discussions about English as a global language. It reveals how local linguistic resources and practices are involved in the refashioning of identities in a variety of cross-cultural and geographical contexts, and illustrates hybridity as an enactment of resistance and creativity.
Author / Editor information
Rani Rubdy is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on World Englishes, including Language as Commodity: Global Structures, Local Marketplaces (2008, edited with Peter Tan) and English in the World: Global Rules, Global Roles (2006, edited with Mario Saraceni).
Alsagoff Lubna :Lubna Alsagoff is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on Singapore English and language and identity, including Principles and Practices for Teaching English as an International Language (2012, edited with Sandra Lee McKay, Guangwei Hu and Willy Renandya). Both authors are co-editors with Lawrence Jun Zhang of the volume Asian Englishes: Changing Perspectives in a Globalised World (2011).
Rani Rubdy is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on World Englishes, including Language as Commodity: Global Structures, Local Marketplaces (2008, edited with Peter Tan) and English in the World: Global Rules, Global Roles (2006, edited with Mario Saraceni).
Lubna Alsagoff is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on Singapore English and language and identity, including Principles and Practices for Teaching English as an International Language (2012, edited with Sandra Lee McKay, Guangwei Hu and Willy Renandya). Both authors are co-editors with Lawrence Jun Zhang of the volume Asian Englishes: Changing Perspectives in a Globalised World (2011).
Reviews
Covering diverse locations in the world, The Global-Local Interface and Hybridity: Exploring Language and Identity highlights how global linguistic flows produce local innovations of linguistic practices, requiring us to reconceptualize the notion of language. Yet, the book also pushes us to scrutinize the contested nature of hybridity arising from cultural and economic complexities.
This book is an important and valuable contribution to the growing literature on linguistic globalization. It offers a thoughtful reassessment of the nature and significance of the concept of hybridity, illustrating the key role it plays in the relationship between language-related issues and the process of globalization.
Linguistic and cultural landscapes in our global society are changing so much and so fast as to render existing sociolinguistic theories hopelessly inadequate. In response, this book problematizes several concepts including hybridity and bilingualism, shedding critical light on metrolingual, transglossic, and transcultural phenomena. Voices from around the world present a compelling piece of analysis that our profession cannot afford to ignore.
Topics
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Frontmatter
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Contents
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Contributors
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1 The Cultural Dynamics of Globalization: Problematizing Hybridity
1 - Part 1 Interrogating the Canon
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2 When Scapes Collide: Reterritorializing English in East Africa
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3 Hybridity in the Linguistic Landscape: Democratizing English in India
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4 (Un)Emancipatory Hybridity: Selling English in an Unequal World
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5 Unremarkable Hybridities and Metrolingual Practices
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6 Countering the Dual: Transglossia, Dynamic Bilingualism and Translanguaging in Education
100 - Part 2 Hybridized Discourses of Identity in the Media
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7 Reading Gender in Indian Newspapers: Global, Local or Liminal?
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8 Linguistic and Cultural Hybridity in French Web Advertising
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9 What’s Punjabi Doing in an English Film? Bollywood’s New Transnational Tribes
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10 Hybridizing Medialect and Entertaining TV: Changing Korean Reality
170 - Part 3 Multilingual Diaspora and the Internet
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11 The Language of Malaysian and Indonesian Users of Social Networks: Practice vs System
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12 Constructing Local and Global in the E-Borderland
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13 Facebook, Linguistic Identity and Hybridity in Singapore
225 - Part 4 Performing Hybrid Cultural Identities
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14 Contested and Celebrated Glocal Hybrid Identities of Mixed-Ethnic Girls in Japan
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15 Singlish and Hybridity: The Dialogic of Outer-Circle Teacher Identities
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16 Enacting Hybridity in the Philippine Diaspora
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17 Reframing the Global-Local Dialectic and Hybridized Textual Practices
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Author Index
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Subject Index
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