Chapter 1. How Conformity Works

Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. Preface ix
5. Introduction. The Power of Social Influences 1
6. Chapter 1. How Conformity Works 11
7. Chapter 2. Cascades 35
8. Chapter 3. Group Polarization 79
9. Chapter 4. Law and Institutions 101
10. Conclusion. Conformity and Its Discontents 147
11. Notes 153
12. Index 173
13. About the Author 183