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1. Buying into the Cool Sell

  • Michael Serazio
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© 2020 New York University Press, New York, USA

© 2020 New York University Press, New York, USA

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Acknowledgments ix
  4. 1. Buying into the Cool Sell 1
  5. 2. The Ambient Governance of Advertainment 30
  6. 3. Street Spectacle and Subculture Jamming 60
  7. 4. Buzz Agency and the Regime of Dialogue 92
  8. 5. Crowd-Sourced Marketing and the Freedom to Labor 122
  9. 6. Managing Agency in the Regime of Engagement 154
  10. Appendix 171
  11. Notes 177
  12. Bibliography 203
  13. Index 217
  14. About the Author 227
https://doi.org/10.18574/nyu/9780814764947.003.0004

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Acknowledgments ix
  4. 1. Buying into the Cool Sell 1
  5. 2. The Ambient Governance of Advertainment 30
  6. 3. Street Spectacle and Subculture Jamming 60
  7. 4. Buzz Agency and the Regime of Dialogue 92
  8. 5. Crowd-Sourced Marketing and the Freedom to Labor 122
  9. 6. Managing Agency in the Regime of Engagement 154
  10. Appendix 171
  11. Notes 177
  12. Bibliography 203
  13. Index 217
  14. About the Author 227
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