Contents

Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. Foreword ix
5. Introduction 1
6. Part One: Brand, Culture, Action
7. 1. Brand Me “Activist” 19
8. 2. “Free Self-Esteem Tools?” 39
9. 3. Citizen Brand 57
10. 4. Good Housekeeping 76
11. Part Two: Celebrity, Commodity, Citizenship
12. 5. Make It Right? 93
13. 6. Diamonds (Are from Sierra Leone) 114
14. 7. Salma Hayek’s Celebrity Activism 134
15. 8. Mother Angelina 154
16. 9. “Fair Vanity” 174
17. Part Three: Community, Movements, Politics
18. 10. Civic Fitness 195
19. 11. Eating for Change 219
20. 12. Changing the World One Orgasm at a Time 240
21. 13. Pay-for Culture 254
22. 14. Feeling Good While Buying Goods 273
23. About the Contributors 293
24. Index 297