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University of California Press

book: Blue Jeans
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Blue Jeans

The Art of the Ordinary
  • and
Language: English
Published/Copyright: 2012

About this book

This fresh and accessible ethnography offers a new vision of how society might cohere, in the face of on-going global displacement, dislocation, and migration. Drawing from intensive fieldwork in a highly diverse North London neighborhood, Daniel Miller and Sophie Woodward focus on an everyday item—blue jeans—to learn what one simple article of clothing can tell us about our individual and social lives and challenging, by extension, the foundational anthropological presumption of "the normative." Miller and Woodward argue that blue jeans do not always represent social and cultural difference, from gender and wealth, to style and circumstance. Instead they find that jeans allow individuals to inhabit what the authors term "the ordinary." Miller and Woodward demonstrate that the emphasis on becoming ordinary is important for immigrants and the population of North London more generally, and they call into question foundational principles behind anthropology, sociology and philosophy.

Author / Editor information

Contributor: Daniel Miller Daniel Miller is Professor of Anthropology at University College, London. He is the author of many books, including The Comfort of Things, Stuff, and Tales from Facebook. Sophie Woodward is Lecturer in Sociology at the University of Manchester and the author of Why Women Wear What They Wear.

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  • Requires Authentication Unlicensed
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  • Requires Authentication Unlicensed
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  • Requires Authentication Unlicensed
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  • Requires Authentication Unlicensed
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  • Requires Authentication Unlicensed
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 22, 2019
eBook ISBN:
9780520952089
Pages and Images/Illustrations in book
Main content:
184
Downloaded on 28.4.2026 from https://www.degruyterbrill.com/document/doi/10.1525/9780520952089/html?lang=en
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